Profesional Profile

A recent graduate of MSc Marketing Management from the University of Surrey, with a huge interest in analytics and research. My professional experience revolves around designing and developing web apps, conducting market research, devising marketing strategy, analysing data and co-founding a startup.

I also hold hands-on programming experience in a PHP+MySQL stack, and front-end languages including HTML, CSS and Javascript (jQuery). I'm currently sharpening my skills in ReactJS and Python.

Work Experience

Dec 2018 - Current

Technical Consultant, Web & SEO

Cressive Ltd, UK

Cressive DX is a web agency focusing on technical SEO, web analytics and digital performance reporting. Specialising in global brands, with in-house developed tools; we track the internet and report clients' performances in international markets.

  • Lead SEO for three global brands, managing digital brand presence in multiple markets.
  • Lead for campaign analytics, ensuring UTMs are on point, Analytics setup is correct and no data leaks exist.
  • Helped an international brand launch optimised websites in over 30 markets.
  • Managing technical SEO implementations across clients' websites; including hreflang tags, sitemaps and technical optimisations
  • Ensuring SEO optimised content and technical collaboration between client technical teams in different markets
  • Handling global PPC for a large educational brand
  • Delivering content and technical SEO training to marketing and technical teams

Mar 2018 - Nov 2018

Impact Manager / Research Assistant

University of Surrey, UK (part-time)

I worked with two research centres within the university, the ‘Centre for the Digital Economy’ (Surrey CoDE) and the ‘Veterinary Health Innovation Engine’ (vHive); primarily responsible for leading and growing their digital footprint along with other duties as a Research Assistant. My responsibilities and achievements include:

  • Using data analytics to optimise the department websites, including search engine optimisation (SEO). vHive is ranked No. 1 for "Artificial Intelligence in Animal Health"
  • Monitoring social media trends, platform analytics, making use of Google Analytics and Search Console
  • Technical lead for ‘Gaggle Connect’ crowd-building platform of Surrey Business School
  • Web development team member for the EU-funded One Health EJP
  • Re-designed the user-interface (UI) for PathPal, a data collection tool for pathologists

Oct 2016 - Sep 2017

Co-Founder / Product Manager Ltd, Pakistan is an educational aggregator that lists college and university study programs in Pakistan; aiming to allow students from all over the country to apply to multiple universities from a single platform. As co-founder, I naturally had to put on multiple hats.

  • Pitched and raised $10,000 in seed funding
  • Lead UI designer and front-end developer
  • Developed a marketing communications plan that grew online traffic by over 400% and social media following by over 600%; within 6 months of launch. Included SEO, Social Media and PPC campaigns.
  • Signed up five top universities as partners within three months of launch
  • Devised business strategy, scaling the business to over 5,000 customers

Nov 2016 - Dec 2016

Assistant Manager, Corporate Affairs & Outreach

Iqra University, Pakistan

The Corporate Affairs, Alumni and Outreach department looks after all corporate communications, events, liaising with the alumni; ensuring all records are up to date and there are frequent corporate speakers invited to speak to students.

  • Organised "Global Entrepreneurship Week 2016" with participation from over 1100 students from colleges and universities all over the city
  • Hosted open days and orientations, and regularly represented university at educational fairs
  • Managed alumni network and alumni records

Nov 2014 - Oct 2016

UI/UX Designer (Incl. Digital Marketing)

Iqra University, Pakistan

Iqra University is one of the leading business schools of Pakistan, with an in-house development team deploying cutting-edge technology. Iqra University is one of the few universities of the country with a Learning Management System deployed and consistently used by all faculties. I wore many hats in this role, including managing social media and digital marketing.

  • Redesigned the university’s Learning Management System; involved HTML5, CSS3 and JS with jQuery
  • Designed, developed and deployed a web-based Journal Management System (PHP + MySQL)
  • Designed and coded mobile app layout (XML) for the LMS Android mobile app
  • Served as acting project manager on the development of the LMS Mobile App for Android
  • Designed and deployed three city-wide print and out-of-home advertising campaigns
  • Managed social media marketing, primarily Facebook; growing online following by over 500%
  • Offered technical support (phone and email) to internal clients (departments) and users

Jan 2013 - Oct 2014

Web Designer

Global Edition LLC, UAE (part-time, remote)

A software company based in Dubai, Global Edition specialised in commercial websites and entreprise solutions for the construction and education industries. The company is no longer active.

  • Designed and deployed commercial websites and e-commerce stores for clients
  • UI design coordinator for Terbia, a school management system
  • Delivered hands-on training to a staff of 160 professionals and academics on proprietary software in Abu Dhabi, UAE


Sep 2018

MSc Marketing Management

University of Surrey, UK - Distinction

Modules Included: Marketing Communications, Relationship Marketing, Digital Marketing & Social Media, Research Methods, Applied Marketing Research, Entrepreneurship & the Digital Economy, and E-Business.

Dissertation: “The role of online Consumer Engagement in building Emotional Brand Attachment and Brand Loyalty” (mediating role of Brand Trust – Structural Equation Modelling).

Awards: Surrey International Scholarship for Excellence (2017); 2nd Best Poster Presentation (2018).

May 2017

Master of Business Administration

Iqra University, Pakistan - CGPA 3.6 (out of 4)

Modules Included: Strategic Marketing Management, E-Marketing, Advertising & Public Relations, Channels & Distribution Management, Management Science, Quantitative Analysis, and Strategic Management.

Dissertation: “Website Usability, Consumer Satisfaction and the Intention to Use a Website – The Moderating Effect of Perceived Risk” (Structural Equation Modelling).

May 2015

Bachelor of Business Administration (Hons)

Iqra University, Pakistan - CGPA 3.83 (out of 4)

Modules Included: Marketing Management, Consumer Behavior, Organisational Behaviour, International Business, IT in Business, Managerial Economics, Managerial Accounting, Financial Management, Operations Management, Supply Chain Management, Human Resource Management, and Entrepreneurship.

Dissertation: “Impact of Human Resource Information Systems (HRIS) on HR Professionals’ Performance” (Multiple Regression model). Presented at the South Asian International Conference (SAICON), 2015.

Awards: Scholarship for Academic Excellence, graduated among the top 10% of students.

Activities: Vice President, Social Media Society (2013 – 2015). Founding member and President, Business and Entrepreneurship Society (2012 – 2014).


Chartered Institute of Marketing

Associate Member (ACIM)


Research & Data Analytics

SPSS, SmartPLS, SQL, and Python

Back-end Web Development

PHP, MySQL, Code Igniter and Laravel


Adobe Photoshop, Adobe Illustrator, and Web Design


Git, Asana, Slack, Agile Practices and Microsoft Office tools including Excel





Urdu / Hindi